Havana, November 03. Near 60 Venezuelan potential exporters were present at the 32nd Havana World Fair 2014 (FIHAV) under Venezuela Exporta, a program for promotion of non-oil exports.
In an area of 2,500 square meters, the Venezuelan exhibition center opened on Monday with the participation of a high-ranking delegation which reasserted the commitment of both Cuban and Venezuelan governments to strengthen bilateral trade and expand the production diversity.
The bilateral delegation comprised Cuba’s Minister of Foreign Trade and Investment Rodrigo Malmierca; Vice-Minister for Venezuelan Affairs Roberto López Hernández, and the vice- chairpersons of Export Promotion and Investments, and Financial Management of the Foreign Trade Bank (Bancoex), Raúl Cazal y Juan Carlos García, respectively.
“Venezuela stands as the first trade partner of Cuba in a trade which ranges from oil to services and covers billion US dollars yearly,” Minister Malmierca said.
The program for promotion of non-oil exports, bolstered by Bancoex, arrived in FIVAH 2013 with a multi-sector exhibition of more than 600 products. The world fair also includes business meetings; tasting of rum, coffee and cacao, and concerts. All of it in a single image as part of the country strategy.
On the Venezuelan side, Bancoex Vice-President of Export and Investment Promotion, Raúl Cazal, made emphasis on the conviction and firm steps towards the integration dreamed of by Bolívar y Martí.
“We are very proud of our great homeland, the Latin American homeland, the dream of Bolívar and Martí; of our capacity to get a better life and development,” Cazal said, adding that in FIHAV 2013, Venezuela Exporta recorded near USD 60 million in business intents and that this exhibition was expected to continue widening up bilateral trade.
A trade mission with Cuba, last October in Caracas, was the anteroom of Havana World Fair 2014. Therefore, the expectations were good, Cazal reasoned.
This is the 15th edition of Venezuela Exporta, a program for promotion of Venezuelan non-oil exports which started its tour of Latin American and Caribbean countries in 2013. To date, the program accumulates more than USD 200 million in business intents.
FIHAV 014 featured the following sectors: beverages, food, technology, construction, chemicals, household appliances, containers, packing, body care and personal hygiene, home, industrial inputs, health and textiles.
Venezuela Exporta is a program set to enliven non-oil production and back domestic businesses from the public and private sectors. It relies on a world itinerary of exhibitions and leverage by the Foreign Trade Bank to raise the production scale as a strategy of the Bolivarian Government towards productivity.