Havana, November 08.- Venezuelan export quality businesses stroke USD 47,174,652 in business intents at the 32nd Havana World Fair (FIVAH 2014) through Venezuela Exporta, a program for export promotion.
With regard to business intent, the most interesting sectors for Cuban investors included technology and household appliances, accounting for 39% of negotiations (USD 17,716,652), followed by construction, 18% (USD 8,136,000); industry, 17% (USD 7,622,000), vehicles, 8% (USD 4,000,000), and food, 7% (USD 3,145,000).
Venezuela Exporta took part in FIVAH 2014 with an exhibition of more than 600 products and the participation of more than 60 Venezuelan businesses of the public and private sectors.
Entrepreneurs from more than 60 countries were present in the Havana World Fair, held on November 02-08 at the ExpoCuba fairground, located in Cuba's capital city.
The Venezuelan export supply was exhibited in a stand of 2,000 square meters. There, Venezuelan and Cuban entrepreneurs held business meetings in the field of non-oil production.
The multi-sector show included tasting of Venezuelan rum with the participation of sommeliers and bartenders of both countries as part of the boost to the denomination of origin for the Venezuelan rum.
During the closing ceremony of the world trade event, Venezuela Exporta was awarded for its documentary film advertising the DOC Rum of Venezuela.
Venezuela Exporta, a program created by the Foreign Trade Bank (Bancoex), an agency attached to the People’s Ministry of Trade, supports Venezuelan businesses through its itinerary of international exhibitions and the financial leverage to improve their production scale.
The program for promotion of non-oil exports started in 2014 in El Salvador. Next, it proceeded to Trinidad and Tobago, Bolivia, Colombia and Paraguay. This edition took place in Havana, Cuba, and would arrive in Buenos Aires, Argentina, at the beginning of December.
In 2013, the year of its establishment, Venezuela Exporta also toured Uruguay, Ecuador, Bolivia, Colombia, Cuba and Brazil. Thus far, more than USD 200 million has been accrued in business intents.